The rise of Instagram theme pages has been a game-changer in the online business world. These pages, which curate and repost content in specific niches, have become a lucrative opportunity for entrepreneurs looking to make money online. In fact, many successful online businesses started with Instagram theme pages.

If you're new to the concept of theme pages, they are essentially Instagram accounts that focus on a particular theme or niche. For example, a travel theme page will repost pictures from travel bloggers and give them credit, providing free promotion for the bloggers and building a following for the theme page. This strategy has been used by successful online businesses to build a following and generate revenue.

Recently, there was a groundbreaking story in the theme page space. A meme page called Daquan, with 15 million followers, was sold for a staggering $85 million. This deal, between Warner Music Group and IMGN media, has sparked a conversation about the future of theme pages and the potential for building and selling Instagram page empires.

IMGN media, the company that owns the Daquan meme page, is actually a network of theme pages with a total following of 40 million. While they do create some original content, their main focus is on curating and reposting content from other creators, mainly on Instagram. They also have a presence on other social media platforms like Snapchat and TikTok. With 3 billion views per month and an audience of Gen Z and young millennials, IMGN media has built a theme page empire.

So, why did Warner Music Group, a record label, purchase this company and its pages for $85 million? One reason is the access to data that comes with owning a network of social media channels. This data can be used to analyze internet trends, run ads, and even create new trends. But the more exciting reason is the recent clash between music and memes. Songs that go viral through memes or TikTok dances have propelled artists' careers, and record labels are now looking to leverage theme pages to boost the popularity of their artists.

This groundbreaking deal has significant implications for the theme page space. Firstly, it has increased the value of theme pages, with prices skyrocketing. Buying a profitable page and using it to make a profit may become more challenging and time-consuming. However, this shouldn't discourage aspiring entrepreneurs, as starting from scratch is still a viable option.

Furthermore, this deal has legitimized theme pages and opened the door for collaborations with big brands. Fashion Nova, for example, paid a theme page owner $15,000 a month to post their ads. With the success of the Daquan meme page deal, we can expect more big brands to work with theme pages in the future.

In conclusion, the $85 million deal involving the Daquan meme page has brought attention to the potential of Instagram theme pages. It has increased the value of theme pages, legitimized their business model, and opened up opportunities for collaborations with big brands. Whether you're starting from scratch or considering buying a page, the rise of Instagram theme pages presents exciting possibilities for entrepreneurs in the online business world.